Add your content here Kare ns Karens' Blog
14 January 2012
First and foremost I'd like to wish everyone a happy and healthy new year.
I have just returned from a short break in the Canary islands after a very busy festive season. This time I thought I'd have a break
from cooking and go all inclusive. It was a real experience although there wasn't very much Spanish food which I was looking forward
to in the hotel. I was really amazed at the amount of food available, but also the amount of waste. I really don't like waste
and it is quite sobering to think that a few miles to the east in Africa, there are people absolutely desperate for food.!
This is a celebratory year for us as it was forty years ago this year that my mother started the business and I have been working
in it about twenty two years. Its amazing to think that we have a few customers for whom we have been catering
for over thirty years.!
We were planning on having a party for our birthday later in the year, although I think I'll tone that down now and make a donation to
famine charity in Africa.
Kind Regards,
Karen
September 2011
Well, I've neglected my blog for a couple of months.......but i have been busy. So it's about time for a few more
thoughts. We've had a very enjoyable summer and worked for some lovely people and apart from the odd occasion the weather
has behaved itself.
We did a lovely wedding in Edale, such a beautiful setting in the peak district. Unfortunately, it was very windy and it played
havoc with the marquee that had been provided for us, we were having to hold it still with our bare hands whilst serving
the coffee. It all went well in the end.!
It's amazing to think that we will have been in business 40 years next year and myself just over twenty. I can't think of a day
when I haven't enjoyed my work, there's been some stressful times like any business, but it is so much easier to deal
with when you enjoy what you do. I don't think much has changed in that time, certainly dishes change and popularity of
dishes change but I do think there is always a demand for fresh ,delicious, homemade traditional food.
We've been thinking about how to celebrate our anniversary and we are currently thinking of a party with a celiegh band,
but there is a lot of planning yet to do, including finding a free Saturday. !!
Those of you who know me and read my blog will know that I am not great with modern technology devices . It got even worse for me recently
when some new corporate customers requested paying their bill with American Express. I'm fine with cheques and can get by with BACS, but a credit card terminal has stumped me. Another job for hubby.!!
Kind Regards,
Karen
June 2011
It seems there is yet another food programe to hit our TV screens.!
I received a call the other day from the BBC to see if I would be interested in getting involved in a new programe about cooking
focusing on traditional recipes and food "your mother used to make" . Now, i'm not sure I could stand another programe about food,
there are so many, even though I love food, it does get a bit boring when it seems to be on all the time. I have politely declined,
although I'm comfortable in the kitchen, being on TV fills me with horror......I'm not the most photogenic person ,
a picture of me on my website is quite enough thank you.
This is probably the busiest time of the year for us so there is lots of early starts and late evenings and the inquiries for next summers'
weddings which always seem to come in about a year in advance. I've also been approached by some specialist canape and dessert suppliers to
see if I would be interested in buying their products. Sometimes, when I'm in the kitchen at 6am preparing food for the day it seems like a good idea.....
one less thing to think about .....but then I come to my senses....Although they may be very nice, it would mean placing my reputation
in the hands of someone else and that isn't something I could do. We've always made our own food and built our reputation on it, so it's here to stay.
Kind Regards,
Karen
May 2011.
Well. It’s the night of Barcelona against Real Madrid and the family is gathered around the TV. Footie is not for me,
so it’s a choice between the ironing and a blog entry…… the blog won!
I was struggling to think about what to write, but after going through a few e-mails, I thought I’d talk about something
that happens to all companies…..the business I’ve lost.
A few weeks ago I received an e-mail from a lovely lady, thanking us for our quote saying she had decided not to use us,
but only because we don’t do chocolate fountains and it made it easier to use another caterer who was offering this service
as she just had one point of contact. I can fully understand this view and this is something that has happened a few times
over the years, when we have been asked to provide marquees, bars, chair covers which again, are things we don’t do.
(Although we can recommend other companies)
I have also lost a couple of bookings on price and just yesterday was asked to match another caterer at £5 per head on a hot dish
and £3.95 per head for a finger buffet. The simple fact is that I can't produce food that I would happy with at these costs. I would have to cut corners and compromise my standards and that is something I wouldn't feel comfortable doing. I can't guarantee that we will be the cheapest quote you receive because we
probably won't be. But I can guarantee you delicious homemade food that will be enjoyed and remembered by you and your guests.
Now I know budget is important and with three children under eleven we have to budget carefully.
However, food can be different. If we take the children out to eat, we could go to the local 2 for 1. We know it will be cheap, although the food can be a bit hit and miss. If we go to a recommended restaurant, we’ll certainly pay more, but the food is usually very tasty and a little different.
Money has never been a major motivating factor for me. If it was, I probably would get involved in all the add – ons like chocolate fountains,mobile bars, marquees, etc but I think I’ll stick to what we enjoy and are good at ,which is producing delicious homemade food.
Finally, I’m really looking forward to the weddings we are doing in the next few weeks, one of them being at a lovely location in the peak district. I really hope the weather behaves itself.
Kind Regards,
Karen
March 2011.
We had a potential customer phone up last week and during the conversation asked why there wasn't many
pictures of our food on the website.?
It was the topic of conversation in the kitchen for a day or so and it brought us back to all the discussions we had when we set
up our website about 18 months ago. At that time,we felt that alot of catering websites we looked at were pretty much
the same, lots of lovely pictures of marquees, wedding table shots and beautiful canape pictures.
Not that there is anything wrong with that, its just that they felt so very slick and corporate to me and they seemed to focus
on the event rather than the food. In my opinion, outside catering is a very personal business and its important to get a feel
for a function,the type of food required,age range of the guests etc rather than a one size fits all menu. There is no point in
having something that may not be required or is not suitable for your function.Although, as we have been in business for forty
years or so, we have a good idea of what works and what doesn't. I also like to be a little different and wanted to produce
a website that didn't blend in to the "sea of sameness", but reflected my passion for homemade food and was a little more personal.
My hubby, who's into all this marketing theory, says people always buy from people and that in some cases pictures
can be deceptive, and I gather its now possible to actually buy stunning food photos on the internet that you can upload
for your website.
I still believe that the best form of advertising is the comments made from those people who have booked us and had our food.
This is why all our testimonials are regularly entered on the website and hard copies and telephone numbers of people we have worked
for are available on request.
However, we do want to try and please everyone, so we will start taking pictures of our food this year and make a portfolio for anyone who wants to see it.
KInd Regards,
Karen
14 February 2011
First day of the half term break and I'm taking a couple of days off to spend with my three children. We're in the midst of a busy time for
inquiries for the summer and unfortunately, we've had to turn down quite a few 1nquiries as we are fully booked on the days in question.
I do feel very uncomfortable about this as some of the inquiries were from people we have worked for previously and I feel like I'm letting them down. But its one of the problems of being an outside caterer, you never know what inquiries are going to come in and when and consequently our availability can change very quickly.
I seem to have been a target for the internet marketing companies again. All telling me how bad the economy is going to be this year and that I absolutely must be using Social Media to market my business.ie: Facebook and Twitter. I have thought about it and I'm not sure if I can grasp it fully....!.
Firstly, I don't have enough time to keep going to my PC, and secondly, I can't imagine what I would tweet about. I wouldn't think any people would be interested in knowing that I'm just off to collect some potatoes from the local farmer I use!.........What I'm just putting in the oven!...........What inquiries we have had that day! or what brand of biscuits I use for my cheesecakes.....!
Perhaps I'm wrong in this, maybe I'll have to learn a bit more about it.!
I'm currently in the process of adding a few dishes to our menu, so I'm working on some additional puddings and mains. Watch out for a new spanish chicken dish which if I may say so, is delicious. For the first time, a fish dish was my most popular bake last year. Salmon, Leek and Dill Lasagne. Some of you may have tried it and will be pleased to know I'm keeping it on the current menu.
And Yes... the recipe is a secret.!!